GORUCK did not have an auspicious start. In fact, former Green Beret Jason McCarthy wrote a book called “How Not to Start a Backpack Company.” Now they are a $100 million company. Co-Founders Jason and Emily join us to share their story.
GORUCK did not have an auspicious start. In fact, former Green Beret Jason McCarthy wrote a book called “How Not to Start a Backpack Company.” Now they are a $100 million company. Co-Founders Jason and Emily join us to share their story.