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Tim Cruickshank served 25 years in the US Navy, including deployments as a Navy SEAL Medic.  Tim founded BoneFrog Coffee and BoneFrog Cellars as a tribute to the brotherhood of US Nave SEALS.

GORUCK did not have an auspicious start. In fact, former Green Beret Jason McCarthy wrote a book called “How Not to Start a Backpack Company.”  Now they are a $100 million company. Co-Founders Jason and Emily join us to share their story.